The Question Matters


College Administrator: Millennials Believe There’s Something Bigger and Better


Recently, you’ve read my interviews with a college career coach at Abilene Christian University and a professor at Texas Women’s University who specializes in first year students.  I have to say that my conversations with higher learning administrators and professors is fast becoming on my favorite pastimes in blogging. Here’s interview #3.

James Townsend and I knew one another at Abilene Christian University, where I was a student and he was a recruiter and administrator.  A great guy and a good friend, I’m grateful for the time he’s given me via Skype and by email.  Our conversations touched on the spirituality of college students, how well they’re prepared for college life and learning, and what they can expect as they leave college life for their careers.  Here’s a quick bio of James:

[Even before] graduating from Abilene Christian University in 1989, I began a 24 year professional journey in Christian higher education as an administrator, consultant, and first year experience instructor.  Most of my professional life has included visiting with high school students and parents about the college admissions and financial aid process and the best ways to transition to the collegiate environment. I completed my MBA at LeTourneau University in 2006 and am currently working towards a Doctor of Education in Educational Leadership in Higher Education through Grand Canyon University in Arizona.  I’m currently the director of admissions for LeTourneau University in Longview, Texas.

I asked James the following questions.  I look forward to sharing his responses with you in the coming days:

  • Compare graduating high school seniors now to graduating seniors ten years ago when you started at LeTourneau.  What changes have you noticed?
  • How well prepared are students for college?  Where are they well prepared?  Where are they lacking?
  • Share a couple of stories about students who’ve really impressed you.
  • What can this generation bring to any arena of life (work, home, whatever) that’s unique and needed?
  • What are the biggest challenges this generation will face?  Specifically, how are they going to have to grow?

I know James as “JT,” and of everything he told me, one phrase stood out.  This generation has the numbers, the relative youth, and the resources to maybe just maybe be right about this:

This generation always believes there is something bigger and better around the corner.


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One Response to 'College Administrator: Millennials Believe There’s Something Bigger and Better'

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  1. […] In a previous post, I introduced you to James Townsend who works in the Admissions office of LeTourneau University in Longview, TX.  In my conversation with JT,  I was struck by a comment he made regarding effective recruitment of Millennials.  Part one didn’t surprise me: Ten years ago the students thought sending email was cool and chatted with one another via instant messenger.  They still enjoyed visiting with college admissions counselors by phone and receiving college brochures in the mail.  Over the past ten years that changed dramatically – email is only for business type communication, few of them use instant messaging – preferring to text or chat and post on Facebook instead.  Most of the college material received in the mail still went in a big box under the bed and [they questioned] why the college would waste so much money and kill so many trees to send so much unsolicited mail out. […]


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