The Question Matters


Handshakes are Making a Comeback

Red Chuck Taylor All Star basketball shoe.

Image via Wikipedia

Retro is what’s next.  When my parents saw me wearing tight jeans in middle school, asking for Converse high tops, and listening to the Beach Boys sing “Kokomo,” their comment was predictable:  “Everything comes back in style eventually.”  Sure, Mom and Dad.

Not long ago, my five-year-old son asked for his first Transformer.  I caught myself wondering why I didn’t save the 50 or so Transformers I had when I was in elementary school.  Then, as if my parents had pre-programmed me to say it, out came, “Everything comes back in style, eventually.”

In a previous post, I introduced you to James Townsend who works in the Admissions office of LeTourneau University in Longview, TX.  In my conversation with JT,  I was struck by a comment he made regarding effective recruitment of Millennials.  Part one didn’t surprise me:

Ten years ago the students thought sending email was cool and chatted with one another via instant messenger.  They still enjoyed visiting with college admissions counselors by phone and receiving college brochures in the mail.  Over the past ten years that changed dramatically – email is only for business type communication, few of them use instant messaging – preferring to text or chat and post on Facebook instead.  Most of the college material received in the mail still went in a big box under the bed and [they questioned] why the college would waste so much money and kill so many trees to send so much unsolicited mail out.

Makes sense.  But JT makes an observation that surprised me.  Perhaps it will surprise you, too:

The trend we are noticing for 2011 is that students are coming full circle and now want personalized communications – actual phone calls, handwritten notes, and actual signatures on letters.

Sounds like the paper and pen factories better not close up shop just yet.  To what can we attribute this appetite for an “old school” approach to communication?  Here’s a few suggestions.  I’d like to hear yours in the comment section.

  • Face to face communication and note writing never really left.  They were drowned out by the never-ending buzz of social media.
  • High school students want you to bend over backwards for them, and they’ll test you to find out how far you’ll bend.
  • It’s about standing out among the noise.  10 years ago, standing out meant going with social media.  Now that everyone’s caught up there, it’s face to face communication and hand-written notes that make you stand out
  • Millennials value community much more than their parents do.

Let me read your suggestions.  And while you’re at it, here’s your coaching assignment.  Ask a 20-something, “What kind of impression does it make on you when someone takes the time to write a note or meet you in person?”

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